Love is a choice, and you have the
power to choose it at any moment.
The path you walk the most frequently is the one that becomes embodied as the path of least resistance. At any moment, you have the power to choose the path of love and compassion for yourself and others instead of fear and judgement. We choose love even when it’s hard, and because we do, this choice permeates our company culture, what we teach, and how we treat each other and our community.
Freedom is possible for everyone.
Words like “recovery” and “food addiction” leave you feeling broken and set you up to fail, implying that there’s a monster within that could come at any moment to make you eat food, feel bad about yourself, and act in ways that leave you powerless. You are not powerless. If you’re struggling you’re just disconnected from you power. We are committed to reconnecting you to it, for life.
When you take responsibility for your life, you realize how powerful you are.
The victim mindset and blaming things and people outside of yourself steals your power and dilutes the human potential. We take full responsibility for our circumstances and the results we produce in both our company and the lives we create. This empowers us to grow and be the best version of ourselves. We only work with those who do the same.
Choose growth over comfort.
Growth and change can be hard. It takes a reprogramming of nearly everything you’ve ever known, including your physical, mental, emotional world and conditioning. Resistance, a not-so-nice inner critic, and self doubt are normal. We must keep going. In the face of discomfort we rise up instead of retreat, and we stand for everyone in our community doing the same.
Be yourself in a world that is constantly trying to make you something else.
We’re ourselves. We’re funny (or try to be), sarcastic at times, may slip a 4 letter word in on occasion when we really want to get a point across, and bring occasional levity and consistent love to serious situations. You can’t heal the darkness without shining some light, and we live by this. You might not like us, and we’re ok with that. For the ones who vibe with us, bring all of yourself – we promise to.
Embrace your mess and don’t let it stop you.
We’re not perfect, and we don’t expect you to be either, but we always do our best and expect the same. We ask our clients and customers to show up as their full selves, and if that means listening to a call on mute holding 4 children while cooking dinner and slamming pots and pans, then so be it. Showing up messy and starting before you’re ready is better than not showing up at all.
Happiness doesn’t come from what you get, but rather what you give.
We believe in giving back. We save a portion of our proceeds in a “Food Freedom Fighter Fund” that we gift yearly to various causes. We use our platform to speak out on social justice issues, award scholarships to those in need, and share our message and mission to empower women internationally.
Sales support our impact and
the difference we can make.
We offer programs and services for sale that change the lives of thousands of women. We employ a team of heart-centered leaders and coaches who are dedicated to our services being the best in the world for supporting women in healing their relationship with themselves, their bodies, and food. Our shit works, and we’re proud of it, and some of these programs require an investment to facilitate at the level we do, and allow us to stand by our next value…
90%+ of what we do for our community,
we do for free.
We are dedicated to producing incredible content, trainings, and leading our online communities that support women in becoming the best versions of themselves – for free. Without marketing and selling our services, we would not be able to employ the team it takes to give you so much incredible value and support free of charge. We’d be impacting the lives of a few at best, and we are on a mission to impact the lives of millions.
We’re in this together.
We have your back. We respond to every email, social media message, comment, and more in both our free and paid communities. When you work with us, we will stop at nothing to make sure you get to where you want to be. When our clients are asked what they enjoyed the most about their journey with us, they always respond: “We never feel alone, and trust you could get us through anything.”
The struggle stops with us.
We are a stand for stopping this struggle generationally. No more daughters and sons looking in the mirror with anything less than love, appreciation, and adoration for the miracle of a human being they are. We know that if we can free women from the chains of food and body struggles, then they can be beacons of light for those in their surrounding communities, family, and children.
Thank you for being here with us.
We couldn’t do this without you.
Are you ready for food freedom forever?®
Speak to a Certified Eating Psychology and Beating Binge Breakthrough Coach to get your own step-by-step blueprint to feel in your power with your food, and feel good in your skin, fast!
(Our process works with a proven success rate no matter
how many methods you’ve tried or how “far gone” you feel)
