Brittany Brown

There’s one small step you can take today to take one giant leap with your weight loss efforts.

Ready?

STOP weighing yourself.

That’s right, get rid of the scale. It’s a direct step you can take TODAY to help you free you from the stress of the weight loss battle.

Now, that might sound crazy. Or maybe even too easy. Does the scale really affect your life THAT much?

But you’re anything like I was, you’re probably nodding “YES” right now!

I know how it feels to stumble out of bed in the morning, walk across that cold bathroom floor, and see that little contraption.

It feels like it’s just waiting to tell you if you’re going to have a good day or a bad day, all based on where the blinking number lands.

The truth is that little contraption on the floor packs quite the emotional punch. The scale can either leave you feeling empowered or can completely steal your joy.

So why is that gadget such an emotional gut-punch, and what can you do to take your power back from the metal box with the blinking light?

Watch The Video Below to Learn How You Can Take Your Power Back From The Scale

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In my own experience and in working with clients, I’ve found two possible outcomes for the daily weigh-in. Let’s break those down here.

Situation That Sets You Up for Failure #1: Suppose that you’ve started a new eating plan. You’re feeling alive in your body and empowered with your food. And you can’t wait to get on the scale and be rewarded by a “good” number.

And then you step on the scale, and the number hasn’t moved. It might’ve even gone up a by a pound or two.

Just like that, a pesky little number turns your emotions upside down. And it triggers a rebound reaction. You think you may need to up your diet game, cut out this, and stop eating that.

Of course, you can guess where that leads.

You fly straight into battle mode. It’s back to restrictive thoughts, food obsessions, and a skewed body image.

And if you’re at all susceptible to binge and emotional eating like I was, you’re right back in that trap, too.

All of which ultimately leads back to weight gain. And just because of a blinking little number from the gadget on the bathroom floor.

Then again, this scenario might be possible, too:

Situation That Sets You Up for Failure #2: So you’re rocking your current eating plan. You haven’t binged in weeks. No more cravings, you’re eating “right,” and you’re feeling fabulous.

Then you step on the scale and presto! You’ve dropped a few pounds. All your efforts are paying off, and now you have proof!

You’ve got a winning formula with the clean eating, so you roll with it. What could possibly go wrong?

But then things take an interesting turn.

That clean eating enthusiasm turns to clean eating fixation. And before you know it, it’s all about what you can and can’t eat all over again.

If that course continues, you eventually fall back into those old cravings for the forbidden food. It leads you right back into survival mode.

And the binge, emotional, or overeating you sought to get rid of is back. With a vengeance.

Pretty crazy, right? But I’m guessing that you know exactly what I’m talking about.

The scale can trigger a cascade of wild emotions. And if you’re not ready to experience those feelings without holding onto them, the scale can ruin your day.

Think The Scale Helps You Stay On Track? Think Again…

I’ve come across some arguments in favor of the scale. Some people say that regular weigh-ins help them stay in control and on track.

But in my experience, both personally and with clients, the scale triggers emotional stingers that quite frankly aren’t worth it.

Anything that alters your behavior with food or affects how you feel about your body puts you in a vulnerable place. Whether it brings on feelings of extreme success or dismal failure, the scale pushes all the emotional buttons.

Now, if you can honestly say that the number on the scale doesn’t faze you at all, fair enough.

But if you’re feeling at all vulnerable to the emotional stingers it can give, having it around does more harm than good. To your weight loss efforts, your happiness, and your sanity!

So what do you to to take back your power from that crazy contraption?

The simplest solution of all is to just get rid of it!

Grab something that you can break your scale with, and go to town. Take it out to the front yard and smash it, declaring your freedom all the way.

Or if you prefer to be a little less theatrical, just throw it away! Or ask someone you trust to get rid of it for you.

Here’s the deal. Anything that negatively affects how you feel about yourself doesn’t deserve any space in your life.  If it steals your joy, kick it out.

Because at the end of the day, the scale only tells you what your relationship to gravity is. It has nothing to do with the REAL you.

You are NOT the number on the scale. You’re so much more than that. There isn’t a bathroom scale in the world that can measure how amazing you are.

What matters is how you treat yourself. How you treat others. How you show up in the world. And what you do with this amazing life that you have!

So don’t let that cold, random piece of metal that blurts out your relationship to gravity have any real say in your life. Not. Ever.

I know that letting go of the thing that “keeps you on track” is a lot to ask. That’s why I’ve created a gift for you!

Click the image below where I’ve got a special gift for you! We call them, “Craving Cards”, and they’re one of our most popular tools!

If you ever feel night time cravings, sugar cravings, the urge to just say “screw it I’m going to start my diet over tomorrow”, or like you need a little body confidence pick me up… 

Just grab a card, go through the prompts, and shift it instantly!

Click the image above and let me know where to send them!

You’ll also get mini demo video training sessions for each card where I share how to use the cards and some of my best tips for food freedom forever!

With our Craving Cards and Demo Series… 

You’ll learn how to stop cravings in their tracks, feel confident, and get back your power, fast! 

Love,
Brittany

PS: Want the exact freedom and ease with our foods that myself and thousands of our clients get to experience?

In our Beating Binge Eating Blueprint (BBEB), I show you how to make this happen in just 8 weeks!

Many of our students have seen a DRASTIC difference in as little as a few days!

It’s our signature program, and up until recently, it was $3000 or more to join.

For now, you can get it as a part of our Food Freedom Collection for practically free by clicking the image below!

There is no catch…every resource I’ve created for food freedom and body confidence will land straight in your if you just click that image below and let me know where to send it!

You know the drill by now with most diets and exercise programs. They’re all about what to eat and how to move. And most of them stop right there with a little “mindset” work at best.

The conventional wisdom is that fixating over what’s on your plate and following a crazy gym schedule is what you need to succeed.

And there is no shortage of information out there to tell you what to eat, how to move, and how to do it “right.”

But tell me– have diet and exercise alone ever taken you all the way?

I struggled with what to eat and how to move for about 12 years. And the more I focused on my plate and my exercise schedule, the less in control I felt.

Turns out that obsessing over every bite and every workout wasn’t “working out.” In fact, it was stealing my power, triggering binge eating, and leaving me miserable.

But then I decided to look a little bit closer at my entire being–mind, body, and spirit. And I soon discovered that when it comes to lasting weight loss, how I was feeling was just as significant as what I was eating.

There was an emotional component to weight loss…something deeper “beneath the surface” that I’d been overlooking for years.

And when I learned how my inner being and physiology worked together, I was finally on my way to food freedom.

The way you relate to the world, yourself, and food from the inside out, and how you handle your emotions, your subconscious beliefs, and your internal state is actually a huge predictor of your relationship with food – and it’s the part of the story that most of us don’t talk about.

As all of these things come into balance – something like lasting weight loss can be a byproduct for most, if there’s weight to lose to get to where your body is comfortable and at it’s happiest!

Watch the video below where I share the deeper components of a normal easy relationship with food and lasting weight loss!

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3 Deeper Components to A Normal and Easy Relationship with Food and Lasting Weight Loss Success

#1 – Hiding Behind Weight or Binge Eating for Protection: Maybe you want to lose weight at all costs. You’ll follow this advice or that plan–any means will justify the end result. Or so you think…

But what if you were secretly resisting what you say you want the most?

Maybe that sounds absurd. But sit with it for a moment. What would happen if your weight loss plans succeed?

Sometimes when people lose weight, they feel themselves more exposed. We’re talking about being more vulnerable to attention, being seen, and maybe even disappointment.

For example, one thing that used to trigger nasty bouts of binging in me was a breakup. When a relationship went south, I went straight for the food.

Back then I figured that it was just everyday emotional eating. I mean, doesn’t every girl turn to ice cream in the wake of a nasty breakup? (It almost seemed like an obligation or a rite of passage…)

But what I realized was that the post-breakup binging was not just about comfort food. It was helping me hide from the world.

The longer I stayed stuck in binge eating, the less I put myself out there on dating sites. The less I’d show up for social engagements. And the less I’d allow myself the opportunity for genuine connections with others.

We’re talking about hiding behind a wall of weight in an attempt to fix a broken heart. A wall that I thought would protect me from getting hurt again in the future.

Of course, you and I both know that extra weight doesn’t protect you from anything. But your subconscious mind can sometimes pull some serious trickery. It can make you take questionable steps in the name of staying “safe.”

And sometimes, it triggers you to put yourself through something as uncomfortable as binge eating in order to keep you “safe.”

So it’s entirely possible that you might say you want to lose weight, but be secretly sabotaging yourself for fear of how succeeding might change your life.

Emotional Factor #2: Where your feelings and your physiology collide. What do you do when you’re on a weight loss quest? You hit the gym. You cut your calories or control your food. You skimp on certain things and maybe obsess over every bite.

And no matter what you do, it’s not happening fast enough for you…

You still haven’t dropped those 20 pounds. You’re still not the size you think you should be. You still don’t like the reflection in the mirror.

Trust me, I know that feeling!

Where does all of that fighting, forcing, and insisting upon absurdly high standards take you? It turns your body into a big-time ball of stress.

And if there is anything that is the antithesis to weight loss, stress would be it. Let me explain what I mean by that…

The more you fight, the less you let go. Sounds obvious at first, right?

But the irony comes in when you understand that you’re putting up a fight in an attempt to let go of  weight. And you’re standing directly in your own way of success.

How does excess stress stunt healthy weight loss?

When your body is in a stressed-out state, your digestion becomes less efficient. Your metabolism gets sluggish. You build less muscle mass and store more fat, particularly around your stomach area.

Your body is in a tailspin of chaos. And it ends up clinging to the weight that you’re fighting so desperately to lose.

In other words, the more you push, control, and force your body into changing, the more it will fight to stay the same.

Fighting won’t help you lose weight and focusing intensely on weight loss creates chaos in the system.

Let go of the fight and work with your body instead of against it.

Reducing your stress, giving yourself compassion, and moving toward inner peace is what really will set you free.

Emotional Factor #3: Shifting your focus from weight loss to nurturing your body and working with it instead of against it.

I’m not saying that you have to release your desire to lose weight all together. If you want to lose weight, that’s ok.

But, remember all that stress we talked about in #2…that stress response that makes it impossible to release weight is increased by an intense and stressful focus on the outcome of watching the scale go down.

It’s ok to still want to lose weight, but one must put “weight loss” for its own sake back on the shelf so it doesn’t create more stress.

Along with stress, a focus on weight loss has you think about food more, have more cravings, and leads to all the the things that would make you gain more weight.

So – one must release the focus on weight to actually get to a place where your body can release it in a way that lasts.

Instead of doubling down and getting tunnel vision about a number on the scale, take the process one step further.

Start by healing your relationship with your body. Focus less on a set of numbers, and more on feeling fantastic and free in your own skin.

For example, instead of pushing your body to change, focus on nourishing your it with love and food that leaves you feeling great.

Instead of struggling to be a perfect size whatever, honor your body as it is now.

Instead of identifying as someone who “needs to lose weight,” reconnect with your true self and step into those feelings that you think weight loss will bring you RIGHT NOW.

When you reconnect with yourself, the deeper work becomes a lot more doable. You’ll have easier access to limiting beliefs and self-sabotage patterns, and have a better chance of letting them go.

That connection with your body is the key and you’ll be that much closer to the lasting success you’re dreaming about!

Weight loss is not a one-sided, linear game. It’s more than calories, macronutrients, and CrossFit.

The inner work is what will ultimately get you to lasting freedom and ease.  

You’ll feel more peaceful and calm throughout your day. And you’ll turn that relationship with your body into a lasting lifetime partnership.

What could be a more beautiful path to lasting weight loss AND freedom and ease with your body and your food?

Now, I know this is a lot to take in, especially if you’ve been on the traditional diet for years! Bringing in this deeper piece might be a big step for you, and I get that.

All you need to do is start returning to yourself. Take one step at a time to address your emotions and reconnect with your body. And along the way, you’ll find freedom with your body and your food.

If you need a little support in this area, I am here for you! I’ve led thousands of women through binge and emotional eating and on to freedom. I’ve turned around my struggle as well.

Click the image below where I’ve got a special gift for you! We call them, “Craving Cards”, and they’re one of our most popular tools!

If you ever feel night time cravings, sugar cravings, the urge to just say “screw it I’m going to start my diet over tomorrow”, or like you need a little body confidence pick me up… 

Just grab a card, go through the prompts, and shift it instantly!

Click the image above and let me know where to send them!

You’ll also get mini demo video training sessions for each card where I share how to use the cards and some of my best tips for food freedom forever!

With our Craving Cards and Demo Series… 

You’ll learn how to stop cravings in their tracks, feel confident, and get back your power, fast! 

Love,
Brittany

PS: Want the exact freedom and ease with our foods that myself and thousands of our clients get to experience?

In our Beating Binge Eating Blueprint (BBEB), I show you how to make this happen in just 8 weeks!

Many of our students have seen a DRASTIC difference in as little as a few days!

It’s our signature program, and up until recently, it was $3000 or more to join.

For now, you can get it as a part of our Food Freedom Collection for practically free by clicking the image below!

There is no catch…every resource I’ve created for food freedom and body confidence will land straight in your if you just click that image below and let me know where to send it!

Let’s start with what we know: dieting can drive you absolutely insane.

It makes you obsess about food, crave everything on the “forbidden” list, and end up falling into eating overdrive (when you inevitably give in, that is!).

If you’ve been with me for a while, you know about the pitfalls of traditional diets. And I’m sure that you’ve experienced plenty of them firsthand.

And yet, so many of us who struggle with food are terrified to let go of the very thing that keeps them stuck in the trap–that ironclad regimen that tells you what you can and can’t eat.

Seriously–what happens when you drop the rules that you’ve clung to for so long? Will your life degenerate into a food free-for-all without the authority of a pre-approved eating plan?

Or is it the diet itself causing the problem it’s supposed to solve?

I’ve helped thousands of women break free from binge eating. And inevitably, when we get to the part about dropping the diet rules, we run into that deer-in-headlights kind of fear.

People think if they stop dieting, their lives will become a binge-fest. They think they’ll lose all control with food, gain more weight, and be stuck on the binge train for good.

But what if I told you that the way to win the weight loss battle is to stop seeing it as a battle?

That’s right–I’m saying that the way to lose weight is to stop dieting.

I know that sounds counter intuitive. It might even sound too good to be true. But the truth is that if you want lasting weight loss, letting go of the “diet” is the only way.

So why is that, and what really happens when you throw the rules out the window?

First, let’s talk about what happens when you get stuck in the diet trap.

Restricting your food–the cornerstone of most diets–tricks your brain into believing it’s in danger. That lower-level, survival-based part of your head takes charge. And before you know it, those urges to eat uncontrollably are running your life.

What’s more, your ability to live a balanced and healthy life is bypassed by those doomsday fears. The higher part of your brain where the real you resides has no say in the matter.

But happens when you stop sounding the diet alarm altogether?

It’s pretty magical, actually…

The less you stress about what’s on your plate, the more those food-focused thoughts go away. Your natural hunger and fullness cues return. You intuitively know what to eat and when, and you feel more satisfied and more connected.

And then it gets even better from there!

As you build this connection with your body, you naturally gravitate toward foods that support you. Foods that leave you standing in your power. And coincidentally enough, foods that set you up for sustainable weight loss, too.

All it takes is breaking free of the diet crazies!

Does that sound easier said than done? Let me show you a few empowering steps to help you let go of diet rules–and bring back peace, balance, and freedom your body and your food!

Ready to ditch the diet AND set yourself up for sustainable weight loss?

Let’s do this!

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Step # 1: Add In Versus Subtracting This isn’t about force this is about shifting your focus.

That is, moving your sights from what you think you can’t have to what you know that you can have.

Think of it. When it comes to dieting, what’s the usual procedure? It’s all about eliminating bread. Taking out dairy. No carbs. No gluten. No this, no that. It’s about taking things away.

Pretty soon, all you’re thinking about is what you’re taking OFF the table.

But what if you chose to see all the fabulous food that you CAN have? What if you “crowded out” everything on the “no” list with the nourishing, supportive food that loves you back?

Make it about adding in rather than taking away, and watch how your perspective changes!  

Here’s a practical example…

Let’s say your diet could use a little healthy upgrade. Instead of deciding that you need to immediately cut out carbs, bread, and dairy, ask yourself this…

“What is one vegetable that I like, and how can I add that in?”

And once you introduce one new veggie, add in another. You’d gradually add in nourishing and supportive foods, and with the attitude of YES rather than the drudgery of NO.

It’s an immediate perception shift that opens the door to food possibilities instead of closing it! (And the more you shift your food thoughts to the positive side, the more of an overall positive vibe you’ll adopt, too!)

Step #2: Create steady and sustainable changes. I bet you know what happens when you try to radically change your life in one day.

Even if you roll with the changes for a while, eventually you fall off the wagon. And end up back where you started (or worse).

But if you layer in changes one by one, you build a solid foundation. And create a better chance for long-term results!

Here is how to put this into action right now. Grab a pen and paper and write down everything it would take to be free with your body and your food. Think about how you want to feel–what would it take to get there?

Is it being kinder to your body? Maybe drinking more water or making present moment food choices? Is it simply slowing down at mealtime and enjoying every bite?

Decide on the steps. Then start implementing those steps, one at a time.

Think of what you could accomplish over a few months of taking small, consistent baby steps. Wouldn’t that support you more than a crash diet that you quit after a week (and proceed to binge all weekend)?

Slow and steady wins the race in a lot of things. And sustainable weight loss is no exception.

Step #3: Choosing what you need right NOW. Who hasn’t been down that road where they ate too much at lunchtime, so they think have to skimp on dinner?

Or how about that moment when you realize that you’re going out tonight, so you skip lunch “just in case” you go on a feeding frenzy at dinner?

But what if you stop, listen to your body, and make a food choice based on what’s happening right now?

In other words, what does your body need to honor your well-being, regardless of what you ate yesterday (or what you might eat tomorrow)?

You don’t have to order the salad because you think it’s the right thing to do. It’s about honoring yourself by making present moment food choices based on how you want to feel.

I bring up knowing how you want to feel quite often, and there’s a reason for that. Knowing your desired feelings is the setup for the point of it all, which I’ll cover in Step 4!

Step #4: Choosing the foods that make you feel amazing. Here’s the thing: nobody eats “perfectly” all the time. What matters most is being consistent, not being flawless.

The more often you choose foods that make you feel alive, the more you’re going to feel the effects of a beautiful partnership with your body. Eventually, you’ll start to naturally crave the foods that light you up. And without even trying!

Believe it or not, there’s even one more bonus to supportive and nourishing food!

When you make food choices based on the feelings you desire the most, you feel more at peace. And your stress response plummets.

Here’s why that matters…

A stressed-out body clings to weight for dear life. But if you stress less, you set off a chain reaction of physiological magic.

Your digestion is optimized. Your metabolism resets. Your body comes into balance. That’s the beauty of eating not only to fuel your body, but also to feel amazing in your own skin!  

So slow down at mealtime, be present in your body, and listen to what it needs. Instead summarily demanding that you eat this and don’t eat that, ask your body what it needs right now to feel loved and alive. And roll with it in the moment.

Eating this way is the path to lasting health and well-being. And what’s more, it’s also the natural and loving way to release any weight that you don’t need.

If traditional diets have let you down and kept you stuck, these tips might change your life!

And these steps are just the beginning. I have many more ways to help you release weight with ease, get your sanity back, and feel amazing in your body again!

If you’re looking for a deeper dive into this radical approach to weight loss, I’ve got a special gift for you!

Click the image below where I’ve got a special gift for you! We call them, “Craving Cards”, and they’re one of our most popular tools!

If you ever feel night time cravings, sugar cravings, the urge to just say “screw it I’m going to start my diet over tomorrow”, or like you need a little body confidence pick me up… 

Just grab a card, go through the prompts, and shift it instantly!

Click the image above and let me know where to send them!

You’ll also get mini demo video training sessions for each card where I share how to use the cards and some of my best tips for food freedom forever!

With our Craving Cards and Demo Series… 

You’ll learn how to stop cravings in their tracks, feel confident, and get back your power, fast! 

Love,
Brittany

PS: Want the exact freedom and ease with our foods that myself and thousands of our clients get to experience?

In our Beating Binge Eating Blueprint (BBEB), I show you how to make this happen in just 8 weeks!

Many of our students have seen a DRASTIC difference in as little as a few days!

It’s our signature program, and up until recently, it was $3000 or more to join.

For now, you can get it as a part of our Food Freedom Collection for practically free by clicking the image below!

There is no catch…every resource I’ve created for food freedom and body confidence will land straight in your if you just click that image below and let me know where to send it!