Let me let you in on a few truths about binge eating.

It doesn’t happen because you lack willpower. You aren’t lazy or undisciplined. You’re not addicted to food, and you don’t need the “right diet” to stop.

Most of all, it doesn’t happen because you’re somehow unworthy of the body and life you desire.

I’m guessing that you’re a smart and powerful person. You already have more willpower and discipline than you know.  And you deserve to feel free, energized and empowered in your body right NOW.

If all this is true, then, why can’t you seem to kick binge eating to the curb?

The truth is that you can end the struggle with your body and your food, no matter how it seems right now. Promise.

But the best way to end a struggle is to understand its real causes. Once you know why binge eating keeps pushing your buttons, you can end the button-pushing for good. Really!

I’ve got the top four reasons why you can’t stop binging, and what you can start doing TODAY to pacify the binging beast from here on out.

Don’t let binging keep you feeling bloated, guilty, and miserable for one more day.

Watch the video below to learn the top four things that flip on the binge switch, and learn how to permanently set that switch to OFF!

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Number One: Diets. Diets don’t work. This is not news. But I say it this again not only because it’s true, but also because there are experts out there who still tout it as the answer.

But nothing triggers you to binge quite like focusing on everything that you’re not allowed to eat. That’s just what diets are.

Even plans that seem more flexible, like macronutrient counting, are diets in disguise. For example, Whole-30 might seem like a healthy eating plan. But if you look closer, you’ll find a lot of restriction going on in what seems to be a supportive plan.

Bottom line, if you restrict your food, you think about food. Then you crave more food, eat more food–I bet you see where I’m going with this!

Restriction sets you up for failure, no matter how much the experts promise you success. And it’s one of the most significant binge triggers there is.

So whatever eating plan you’re on, let it go. Chances are it’s hurting more than its helping.

Number Two: Same old, same old. A few weeks ago, we talked about the brain science behind binging. The short version is this: your brain likes routine. It puts behaviors on autopilot, mainly to make your life easier.

The problems come in when your everyday behaviors don’t support you.

The more you diet, the more it leads to binging. Then your brain gets used to the behavior you have on “repeat,” and it eventually turns into a habit.

When repeat actions become habits, whether good or bad, they’re tough to break. That’s just how the brain works.

But if your brain has turned binging into a habit, it doesn’t mean you’re weak. There’s nothing wrong with you. It’s just that your brain has created a pattern, which morphed into a habit.

Sure, it might take some time and practice, but with the right steps, binging is a habit that can be broken. I’ve done it myself, and have guided thousands of women to the promised land in that regard, too!

So don’t freak out. Don’t blame yourself. Simply recognize the pattern, and take the steps to let it go. (P.S. I go in depth into this topic on this post! Check it out!)

Number Three: Empowering “Forbidden Foods.” It’s one thing to restrict what you eat. But obsessing over chocolate, pizza, or whatever particular foods kill your “willpower” adds another layer of restriction angst. And it gets ugly pretty fast, trust me…

The more you tell yourself that you can’t have that cake, cookies, or bread, the more alluring those foods become. Pretty soon they have more power over you than anything on a plate ever should.

I won’t deny that a nourishing salad supports your body more than a piece of pizza. But let’s be real–making pizza the enemy gives pizza the power to make you miserable.

You’ll think about it, obsess about it–and when you eventually do break down, you’ll eat your way to pizza oblivion. (Been there, done that myself many times!)

But here’s a radical idea: what if you allowed yourself to have pizza any time you wished?

I’m not talking about eating a whole pizza in one sitting at any time. I mean allowing yourself to include pizza alongside your everyday healthy salad every now and then.

If you demystify the pizza, that pizza won’t own you anymore. You’ll enjoy it when you have it, and without fear of eating a whole pizza in one sitting.

That’s what happens when you let go of the rules, throw out the forbidden food list, and make food choices one moment at a time.

Number Four: Numbing your feelings with food. I don’t address this trigger as often as the others, but it’s no less important. This one is all about those feelings that a lot of us try to push down with food.

Here’s the thing. Most of us just don’t know how to be present in our bodies and feel our feelings. There are several reasons for this, too.

We’ve all had circumstances in our lives that have made us feel unsafe in our bodies, unsafe with our emotions. Many of us have relied on food to help us soothe or escape those emotions (I’m no stranger to this strategy myself.)

More than likely, the results have been mixed at best…

Maybe a bite of a high-carb treat helps quell unpleasant feelings for a short while. But more often than not, it’s a very short while.

After about 10 seconds, the high wears off. Not only are you back where you started, but you also feel drained, ashamed, and guilty for what you did. It’s the 1-2 punch that makes you feel worse than you did at the start. Sometimes it even leads you down the path to even more emotional eating, too.

Turning to food to soothe your feelings is a binge trigger in itself. Add to that your brain’s response to repeated behavior, and this trigger becomes that much more powerful.

But what if you could learn to connect with your body and be present with your emotions rather than trying to stop them with food? Sit with that idea for a moment right now, and see what comes up for you.

Not only would you give those emotions the healing space they need, but also, with practice, you’ll learn to leverage the power of the present moment. That’s a skill that makes enriches every part of your life!

Discovering the emotional roots of using food to soothe pain is an important part of the process. The more you let those negative emotions go, the more space you’ll have in your life for what you do want. And the less your emotions will trigger overeating.

Now, let me say this. Healing every emotional wound is not a prerequisite for food freedom. It’s a process, and you take it one step at a time. But it’s a powerful companion on your journey.

So don’t think that you have to uncover every emotional trigger to move forward at all. But do take some time to peel back the layers as you go forward. It’ll help you bring it all together!

The overall goal is to allow yourself to move through life as an empowered being.  It’s being present in your body instead of stuck in your head, plotting, planning, and obsessing about every bite you take.

This is what happens when you recognize the real root causes of binge eating, and you take the steps to heal them!

That might seem like a challenge after years of dieting, overthinking every bite, and listening to every expert out there. But you can break free from all these binge triggers–and I want to show you how!

Click the image below where I’ve got a special gift for you! We call them, “Craving Cards”, and they’re one of our most popular tools!

If you ever feel night time cravings, sugar cravings, the urge to just say “screw it I’m going to start my diet over tomorrow”, or like you need a little body confidence pick me up… 

Just grab a card, go through the prompts, and shift it instantly!

Click the image above and let me know where to send them!

You’ll also get mini demo video training sessions for each card where I share how to use the cards and some of my best tips for food freedom forever!

With our Craving Cards and Demo Series… 

You’ll learn how to stop cravings in their tracks, feel confident, and get back your power, fast! 

Love,
Brittany

PS: Want the exact freedom and ease with our foods that myself and thousands of our clients get to experience?

In our Beating Binge Eating Blueprint (BBEB), I show you how to make this happen in just 8 weeks!

Many of our students have seen a DRASTIC difference in as little as a few days!

It’s our signature program, and up until recently, it was $3000 or more to join.

For now, you can get it as a part of our Food Freedom Collection for practically free by clicking the image below!

There is no catch…every resource I’ve created for food freedom and body confidence will land straight in your if you just click that image below and let me know where to send it!