What’s Stopping Your Weight Loss? You MUST Consider this before Starting ANY Weight Loss Plan


For over a decade, food ruled my life. And I was miserable in my own body.

I was binging like there was no tomorrow one day, and then starving myself the next. We’re talking about a 15-year gut-wrenching, confidence-crushing war.

And in the end, it the battle was only with myself.

Needless to say, I was losing and gaining the same 40 pounds, over and over. And it left me frustrated, defeated, and exhausted. I agonized over what I was doing wrong, and why everyone but me seemed to lose weight at will.

Of course, I thought that the answer was the right diet. I believed that when I found the perfect nutrition and exercise plan, everything would “click.”

So I hired personal trainers and nutritionists. I got fitness and nutrition certifications in hopes of diagnosing (and fixing) myself. I trained with some of the top fitness coaches in the country.

And still, I was stuck on the diet roller coaster. My weight was going up, going down. And with no end in sight.

I had willpower. I was motivated. I was a strong person. But I was making one fatal error that trumped all of my well-meaning intentions.

And let me tell you–it wasn’t what I expected!

But when I stopped doing this one thing, my weight loss struggle dissolved. I got control of my body and my food. And for the first time in over a decade, I felt peaceful, confident, and happy in my own skin.

What’s the number one roadblock to lasting, healthy weight loss, and what can you do to take back your power?

Drumroll, please…

The number one roadblock to weight loss is using restrictive methods with your eating (aka dieting, control, rigid plans..) to get weight off.

And ironically, it’s usually the one thing that people think will help!

Of course, it’s no secret that diets don’t work. And yet this knowledge doesn’t seem to stop people from seeking out the latest quick-fix eating plan.

People STILL eat up every new diet that comes down the pike, no matter abysmal dieting’s track record has proven to be.

Now, if you’ve been with me for a while, you’ve probably heard me denounce the diet before. Maybe you’ve already broken up with dieting yourself, and you wonder what I’m saying applies to you anymore.

But here’s the kicker. The most significant problem with dieting isn’t just the diet itself. It’s the restriction mentality or the “all or nothing” thinking that inevitably comes with it.

And technically speaking, any eating plan is by definition restriction.

Whether its Whole 30, Paleo, or anything else out there that simply seems like a “healthy lifestyle”, it’s still a diet.

Even if it means well or seems healthy, it’s still based on rules. Even if an eating plan is “good” for your body, or you’ve had success with it, it’s still telling you to eat this and not that.

And that indicates control. It makes you wrong if you step out of line. And it rarely (if ever) helps you achieve lasting results AND complete takes you away from connection with your body.

“Logical” diet moves like cutting carbs and calories is restriction in its most obvious form. But it turns up in other more subtle ways, too.

Let’s get a deeper definition of “restriction” to put this into perspective…

Restriction is plotting and planning in your head versus connecting with your body. It’s trusting your mind to finagle a solution rather than asking your body what she needs.

There’s also emotional restriction. Judging, shaming, and criticizing yourself are just as damaging as self-imposed starvation.

Restriction might even show up as a rebound effect. Let’s say you overindulge one night and promise yourself you’ll “start over” tomorrow. Whether or not you actually start that diet tomorrow doesn’t matter. Your body and brain still pick up the restriction vibe, even if you don’t make good on the promise.

So what is it about the restriction vibe that sets you up for weight-loss disappointments?

If your brain gets the message that food is scarce, it takes that warning seriously. And that lack-based fear can trigger you into full-scale survival mode, whether the threat is real or imagined.

Suppose you’ve jumped on the bandwagon with the latest low-carb diet. Now, your logical brain knows that a few days without carbs doesn’t mean famine. But the more primitive part of your brain thinks that “no carbs” means “no food.”

Just like that, your brain believes that you’re on a desert island, food is scarce, and you better grab what you can.

Sure, it sounds dramatic. Maybe even silly. But when your primitive brain sounds the alarm bells, all bets are off.

That means that your focus shifts to where your next meal is coming from. And it sets off a chain reaction of physiological chaos.

Your natural hunger/fullness cues eventually dull out. You’re triggered to eat like there’s no tomorrow, and without feeling satisfied.

And sometimes, these patterns become literally habit-forming.

Here’s what I mean by that…

As far as your brain is concerned, the more things that we can do on autopilot, the better. After all, with all the stimulus in the world, the more operations we can make automatic, the easier it is to make it through the day.

And our brains are masters at automating responses, whether they’re based on reality or not.

The result? For most of us, 95% of what you did, thought, and felt today is exactly what you did, thought, and felt yesterday.

How does that relate to dieting, restriction, and weight-loss fails?

You get on the diet wagon. You fall off with a rebound binge. Your brain picks up on those patterns, considers them “normal,” and rolls with them. Rinse and repeat.

Sure, you might be able to stick to a diet for a few weeks. Maybe even a few months. But sooner or later, the old pattern returns. The diet fails. And you’re back where you started.

But restriction doesn’t stop with your body, brain, and physiology. It goes after your emotions, too. It reinforces the idea that your self-worth, your ability to connect, and your ability to receive depend on your size.

Put it all together and you’re living your life from a place of fear. Fear that you won’t lose weight. Fear that if you do lose weight, you’ll eventually gain it back. Fear that you’d better lose weight, or you’ll never have the life, love, and connection that you want.

It’s a chain reaction of physiological and emotional stingers that can all be traced back to diets, restriction, and control.

But the good news is that you have another option!

You don’t have to endure strict eating plans. You don’t need to micromanage every bite you take.In fact, the sooner you STOP with those crazy strategies, the closer you’ll be to the lasting weight loss you desire!

There’s a better way, and I can’t wait to share it with you!

Imagine going through your day without worry about what you’re going to eat next. Think of being free of cravings. Think of being naturally drawn to the foods you love and that love you back.

Sound impossible? For years, this was a reality I could only dream about. Now I live it every day! I found a way to end the struggle with food. I made peace with my body. And I did it without force, restriction, or dieting.

And I know you can do it, too!

If you’re ready to that first step to Food Freedom Forever, I’ve got a free gift just for you! Click the link below and get instant access to my free training.

It’s time to stop letting food steal your joy and start living a life that you love. I’ve walked the path, and not only have I healed my struggle, but I’ve also helped thousands of women do the same.

Now it’s your turn! Get this free training delivered to your inbox today!

And now, I’d love to hear from you! Does the idea of dropping the diet seem totally terrifying, or does ending constant worry over food sound like the ultimate freedom?

Leave me a comment and let me know!

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Meet Brittany

Welcome to! I’m Brittany Brown.

My goal is to transform the health and happiness of the world, starting with you. You were not put on this earth to struggle. I’m here to show you how to finally feel at home in your body and end your struggle with food and your body for good. This mission was born out of my own passion-driven breakdown. Here’s my story...

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