For over a decade, food ruled my life. And I was miserable in my own body.

I was binging like there was no tomorrow one day, and then starving myself the next. We’re talking about a 15-year gut-wrenching, confidence-crushing war.

And in the end, it the battle was only with myself.

Needless to say, I was losing and gaining the same 40 pounds, over and over. And it left me frustrated, defeated, and exhausted. I agonized over what I was doing wrong, and why everyone but me seemed to lose weight at will.

Of course, I thought that the answer was the right diet. I believed that when I found the perfect nutrition and exercise plan, everything would “click.”

So I hired personal trainers and nutritionists. I got fitness and nutrition certifications in hopes of diagnosing (and fixing) myself. I trained with some of the top fitness coaches in the country.

And still, I was stuck on the diet roller coaster. My weight was going up, going down. And with no end in sight.

I had willpower. I was motivated. I was a strong person. But I was making one fatal error that trumped all of my well-meaning intentions.

And let me tell you–it wasn’t what I expected!

But when I stopped doing this one thing, my weight loss struggle dissolved. I got control of my body and my food. And for the first time in over a decade, I felt peaceful, confident, and happy in my own skin.

What’s the number one roadblock to lasting, healthy weight loss, and what can you do to take back your power?

Drumroll, please…

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The number one roadblock to weight loss is using restrictive methods with your eating (aka dieting, control, rigid plans..) to get weight off.

And ironically, it’s usually the one thing that people think will help!

Of course, it’s no secret that diets don’t work. And yet this knowledge doesn’t seem to stop people from seeking out the latest quick-fix eating plan.

People STILL eat up every new diet that comes down the pike, no matter abysmal dieting’s track record has proven to be.

Now, if you’ve been with me for a while, you’ve probably heard me denounce the diet before. Maybe you’ve already broken up with dieting yourself, and you wonder what I’m saying applies to you anymore.

But here’s the kicker. The most significant problem with dieting isn’t just the diet itself. It’s the restriction mentality or the “all or nothing” thinking that inevitably comes with it.

And technically speaking, any eating plan is by definition restriction.

Whether its Whole 30, Paleo, or anything else out there that simply seems like a “healthy lifestyle”, it’s still a diet.

Even if it means well or seems healthy, it’s still based on rules. Even if an eating plan is “good” for your body, or you’ve had success with it, it’s still telling you to eat this and not that.

And that indicates control. It makes you wrong if you step out of line. And it rarely (if ever) helps you achieve lasting results AND complete takes you away from connection with your body.

“Logical” diet moves like cutting carbs and calories is restriction in its most obvious form. But it turns up in other more subtle ways, too.

Let’s get a deeper definition of “restriction” to put this into perspective…

Restriction is plotting and planning in your head versus connecting with your body. It’s trusting your mind to finagle a solution rather than asking your body what she needs.

There’s also emotional restriction. Judging, shaming, and criticizing yourself are just as damaging as self-imposed starvation.

Restriction might even show up as a rebound effect. Let’s say you overindulge one night and promise yourself you’ll “start over” tomorrow. Whether or not you actually start that diet tomorrow doesn’t matter. Your body and brain still pick up the restriction vibe, even if you don’t make good on the promise.

So what is it about the restriction vibe that sets you up for weight-loss disappointments?

If your brain gets the message that food is scarce, it takes that warning seriously. And that lack-based fear can trigger you into full-scale survival mode, whether the threat is real or imagined.

Suppose you’ve jumped on the bandwagon with the latest low-carb diet. Now, your logical brain knows that a few days without carbs doesn’t mean famine. But the more primitive part of your brain thinks that “no carbs” means “no food.”

Just like that, your brain believes that you’re on a desert island, food is scarce, and you better grab what you can.

Sure, it sounds dramatic. Maybe even silly. But when your primitive brain sounds the alarm bells, all bets are off.

That means that your focus shifts to where your next meal is coming from. And it sets off a chain reaction of physiological chaos.

Your natural hunger/fullness cues eventually dull out. You’re triggered to eat like there’s no tomorrow, and without feeling satisfied.

And sometimes, these patterns become literally habit-forming.

Here’s what I mean by that…

As far as your brain is concerned, the more things that we can do on autopilot, the better. After all, with all the stimulus in the world, the more operations we can make automatic, the easier it is to make it through the day.

And our brains are masters at automating responses, whether they’re based on reality or not.

The result? For most of us, 95% of what you did, thought, and felt today is exactly what you did, thought, and felt yesterday.

How does that relate to dieting, restriction, and weight-loss fails?

You get on the diet wagon. You fall off with a rebound binge. Your brain picks up on those patterns, considers them “normal,” and rolls with them. Rinse and repeat.

Sure, you might be able to stick to a diet for a few weeks. Maybe even a few months. But sooner or later, the old pattern returns. The diet fails. And you’re back where you started.

But restriction doesn’t stop with your body, brain, and physiology. It goes after your emotions, too. It reinforces the idea that your self-worth, your ability to connect, and your ability to receive depend on your size.

Put it all together and you’re living your life from a place of fear. Fear that you won’t lose weight. Fear that if you do lose weight, you’ll eventually gain it back. Fear that you’d better lose weight, or you’ll never have the life, love, and connection that you want.

It’s a chain reaction of physiological and emotional stingers that can all be traced back to diets, restriction, and control.

But the good news is that you have another option!

You don’t have to endure strict eating plans. You don’t need to micromanage every bite you take.In fact, the sooner you STOP with those crazy strategies, the closer you’ll be to the lasting weight loss you desire!

There’s a better way, and I can’t wait to share it with you!

Imagine going through your day without worry about what you’re going to eat next. Think of being free of cravings. Think of being naturally drawn to the foods you love and that love you back.

Sound impossible? For years, this was a reality I could only dream about. Now I live it every day! I found a way to end the struggle with food. I made peace with my body. And I did it without force, restriction, or dieting.

If you need any support in this area, we are here for you!

Click the image below where I’ve got a special gift for you! We call them, “Craving Cards”, and they’re one of our most popular tools!

If you ever feel night time cravings, sugar cravings, the urge to just say “screw it I’m going to start my diet over tomorrow”, or like you need a little body confidence pick me up… 

Just grab a card, go through the prompts, and shift it instantly! 

Click the image above and let me know where to send them!

You’ll also get mini demo video training sessions for each card where I share how to use the cards and some of my best tips for food freedom forever!

With our Craving Cards and Demo Series… 

You’ll learn how to stop cravings in their tracks, feel confident, and get back your power, fast! 

Love,
Brittany

PS: Want the exact freedom and ease with our foods that myself and thousands of our clients get to experience?

In our Beating Binge Eating Blueprint (BBEB), I show you how to make this happen in just 8 weeks!

Many of our students have seen a DRASTIC difference in as little as a few days!

It’s our signature program, and up until recently, it was $3000 or more to join.

For now, you can get it as a part of our Food Freedom Collection for practically free by clicking the image below!

There is no catch…every resource I’ve created for food freedom and body confidence will land straight in your if you just click that image below and let me know where to send it!