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Brittany Brown

6 Things To Do When You Can’t Stop Thinking About Food (And How To Stop Food Fixation For Good!)

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I bet you have things in your life that really matter to you. Things like pursuing your passions, learning new things, seeing the world, spending time with those you love. So do I. Everybody wants to live their best life now, right?

So here’s a question for you. Are you putting a majority your focus, time and energy toward actually building the life you say you want?

Ten years ago I would’ve loved to have said YES to that. But it would’ve been a lie.

Back then I spent 90% of my energy on something far less fulfilling.

Instead of focusing on my passions, I lived in an ongoing mental drama of food-focused thoughts.

And I don’t mean blissful fantasies like enjoying bonbons and champagne by the pool, either. It was pretty much the opposite of that.

I obsessed 24/7 about what I ate yesterday, what I was going to eat today, and how much weight it would make me gain. I plotted. I planned. And lost hours, days, and weeks to guilt-ridden, food-obsessed thinking.

Worst of all, my mental and emotional batteries were drained. I had no energy left for the things I truly wanted in life. All because I couldn’t stop fixating on my next meal.

Now I’m thrilled to say that food doesn’t cross my mind much–unless, of course, I’m hungry! Food is my ally in creating the life that I love, not something that I obsess about in every waking moment.

How did I stop the food-focused self-talk and take back my mental energy for better things?

Here’s a hint–controlling your thoughts is not the answer. There is a better way.

Ready to stop the fanatical food self-talk and give that mental energy to something better? Let’s make sure that having food on the brain doesn’t get in the way of living your best life ever again!

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Step One: Know your brain (and how it works). I bet that at some point, you’ve heard advice about how to stop food obsessed thoughts. I’m willing to bet that most of it boiled down to “just stop thinking about food.”

Easy to say. Nearly impossible to do.

What if I told you right now to NOT think about bread? What if I insisted that you think about anything BUT bread for the rest of the day? What do you think would happen next?

Bread would consume all of your thoughts, whether you wanted to think about it or not.

That’s one of the quirks about your brain. It doesn’t understand the negative very well. When you say “don’t think about bread,” all it picks up is the “bread” part. And it just keeps thinking about it…and thinking about it.

That’s the bad news. The good news, though, is that you can turn the tables on your brain. Instead of focusing on what you don’t want, shift to what you DO want!

For example, instead of telling yourself what you can’t eat, look at it another way. Ask yourself what you could have right now that would energize, support, and satisfy you the most.

It takes a little practice. But the more you shift your focus from NO to YES, the easier it becomes. So make it a habit to start accentuating the positive in your life, one thought at a time.

Step Two: STOP Stressing about what you’re eating.

It’s tough to stop thinking about food when you’re plotting, planning, and calculating the macronutrient values of everything you eat. I get it.

Funny thing, but this is just what diets make you do.

By their nature, diets encourage you to focus on food. Pretty soon, all you’re thinking about is whether something you want to eat is OK according to whatever diet guru you’re following.

No matter how healthy a diet seems, diets are about restriction. Whether it’s cutting carbs, going keto, or starting paleo, they’re still diets. They restrict something.

And restrictive diets lead to unrestricted food thoughts. That’s why the dropping the diet is so powerful!  

So for your own better mental health, stop following someone else’s eating plan. This alone will bring your mental food-stress level down to almost zero.

Step Three: Keep your body happy (and nourished). We’ve talked about this before here on the blog (and on the YouTube channel), but it bears repeating.

Your body needs nourishment. When you support your body with adequate fuel, it’ll support you back. This leads to all kinds of beautiful things!

For one thing, your brain won’t be stuck into survival mode, flying into mental food overdrive and prompting you to eat.

Even better, over time your brain will learn to trust that you’ll properly feed your body. It’ll know that it doesn’t have to send out SOS hunger pangs to ensure its survival.

This will calm those fearful food thoughts down big-time!

Step Four: Mix it up at the table! Once you drop the food rules, replace them with food freedom. By that, I mean giving yourself the option to choose from a variety of foods to support and energize your body.

That means adding back in the carbs, the fruit, or whatever you cut for the latest fad diet!

You see, your body has a wisdom of its own. If it’s missing something it needs, it’ll do what it takes to get it. That includes triggering frenzied thoughts about the foods that hold the nutrients that it needs.

Those scarcity pangs can make you feel like a food-crazed monster with uncontrolled cravings, and they can be a little scary at times. But they might just mean that you simply need more nutrition coverage in your diet!

But if you eat a wide array of foods in the first place, you’ll start preempting those wild cravings. That will significantly cut down on anxiety-ridden food thoughts and reduce your food stress.

Step Five: Choose foods that light you up and warm your belly. There’s eating to survive. Then there’s eating to feel supported, energized, and satisfied. I’m talking about that warm-bellied feeling that you get when it’s a “Goldilocks” kind of meal.

That is, just right.

We’re talking about leaving the table feeling full in the best way possible!

Don’t believe it when Cosmopolitan magazine calls five almonds and an apple a “meal.” Sure, it’s a nice little snack. But I defy anyone to prove to me that this is a satisfying meal.

If you try to trick yourself into believing that a cube of cheese is a healthy lunch, just know that your body won’t buy it for long. Eventually, it’ll strike back and turn up the volume on cravings.

Which, of course, leaves your brain focused on one thing–food.

So be sure that when you leave the table, make sure it’s a full meal that makes you feel grateful and satisfied.

Step Six: Consider the non-food causes for food-focused thoughts. Taking care of your body’s needs eliminates a lot of mental food stress. But there is one more factor that I need to share, the thing that solidifies those food thoughts on a repeating loop in your head.

It’s the stress and anxiety that food-focused thoughts create. I mean root causes of the food-focused thoughts that have nothing to do with the food itself.

There are root causes for food-focused thoughts that might be hiding just under the surface. These underlying causes tend to trigger emotions, which in turn create habitual responses.

And here’s the kicker–those habitual responses might be so well ingrained that you don’t even notice them.

What am I talking about here? Let me share an example…

We all have worries in our lives. That’s part of being human. But one of the easier ways to distract ourselves from emotional or mental stress is by grabbing a snack. (We’ve all done it from time to time!)

But if that response happens on the regular, it can morph into a habitual pattern. And that pattern eventually does two things that keep you stuck…

First, it creates automated responses that drive you to think about food.

Second, it sabotages your chances of healing the real issue behind the food-focused thought. It triggers you to rely on food to solve a problem that it simply cannot solve.

That’s kind of a big deal, isn’t it?

Many of us aren’t aware of this side of the coin. Some of us choose to ignore it. But it’s a powerful thing–and it needs to be addressed if you truly wish to drop food-obsessed thoughts for good.

But here’s the cool part: if you’re willing to do this deeper work, it’ll give you the edge that will make this transformation last a lifetime!

Now, I bet that you’re wondering one thing–how do I make this happen in the real world? If you’ve had food on the brain for most of your life, this might sound like just a bunch of good ideas, but not something that’ll work for you.

Trust me, I get it.

I’ve been there, felt stuck, and believed that I’d be the star of a food-obsessed reality show for the rest of my life.

But I found a way to stop the madness, take back my power, and put my energy toward my best life instead of my next meal. It was a life-changing miracle discovery, and I want to share it with you.

Click the image below where I’ve got a special gift for you! We call them, “Craving Cards”, and they’re one of our most popular tools!

If you ever feel night time cravings, sugar cravings, the urge to just say “screw it I’m going to start my diet over tomorrow”, or like you need a little body confidence pick me up… 

Just grab a card, go through the prompts, and shift it instantly!

Click the image above and let me know where to send them!

You’ll also get mini demo video training sessions for each card where I share how to use the cards and some of my best tips for food freedom forever!

With our Craving Cards and Demo Series… 

You’ll learn how to stop cravings in their tracks, feel confident, and get back your power, fast! 

Love,
Brittany

PS: Want the exact freedom and ease with our foods that myself and thousands of our clients get to experience?

In our Beating Binge Eating Blueprint (BBEB), I show you how to make this happen in just 8 weeks!

Many of our students have seen a DRASTIC difference in as little as a few days!

It’s our signature program, and up until recently, it was $3000 or more to join.

For now, you can get it as a part of our Food Freedom Collection for practically free by clicking the image below!

There is no catch…every resource I’ve created for food freedom and body confidence will land straight in your if you just click that image below and let me know where to send it!

Is It Safe To Keep Trigger Foods In Your Home? How To Keep Treats Around And Still Feel In Control

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There was a time when I couldn’t keep a piece of candy or a box of cookies in my pantry without it burning a hole in my mind. And taking over my life.

I could’ve been rocking my career, enjoying happy relationships, or working on passion projects. I could’ve had everything going for me and plenty of positive things to think about.

But if I knew there was a bag of chips lurking in my pantry at home, that was the thought took up all my mental bandwidth.

That might sound crazy. All that for a bag of chips?

But I assure you, it happened. And it was all based on fear.

I was terrified that I’d go home, sit down, and devour the whole bag in a single sitting. That mental story became the defining thought of my day. And it overshadowed everything positive in my life.

Then, after spending hours in food-fear paralysis, I’d get home and tell myself, “You’ve been good all day. You can treat yourself.”

So I’d start with a bite or two. Then just like that, I’d be eating the forbidden food I told myself not to have. And then after that, I figured that I’d ruined my diet anyway, so might as well finish that bag…

These days, I have chocolate in my fridge. You’ll find crackers, peanut butter, and chips in my pantry. And I don’t give them a second thought.

That’s right. I keep trigger foods in my home. I even enjoy them once in a while!

Best part–I know that I won’t tear through a bag of chips or gorge on a box of cookies until they’re gone. Trigger foods don’t control me anymore. I’m free to enjoy them as I wish, and without fear.

And–news flash–YOU can do it, too!

It might sound impossible, but trust me–you can have your treats, eat them too, and maintain your weight (AND your sanity)!

Let me show you how to make peace with your favorite treats, and keep them around without letting them run your life!

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How do you keep triggering foods from sending you into a feeding frenzy? It starts with recognizing a few food-based myths that are keeping you stuck.

First, there’s “all or nothing” mentality. The mindset that it’s feast or famine when it comes to special treats.

Then there’s how we judge foods themselves. It’s the idea that some things are “healthy,” others are not, and you should avoid bad foods like bad habits.

Let’s use chips as an example. (They’re usually high on the bad list, right?)

Let’s say you’ve decided that you’re not going to let yourself have even one chip for fear that you’ll devour the whole bag.

So you believe that chips “bad” for you, and if you have one bite, you won’t be able to stop. So you just don’t start.

That is, until you DO.

By the time that you give in, the belief that you can’t have just one bite of a bad food becomes a self-fulfilling prophecy.

What’s the end result? You continue believing that it’s either abstaining altogether or all-out gorging. (And the craziest part of all is that one usually leads to the other!)

Now, here’s a thought: what if you simply decided that you could have cookies, chocolate, or chips any at any time, and without fear of a binge-fest?

I know that sounds beyond crazy, but hear me out…

The less of a thing you make of a trigger food, the less that food will trigger you. When you embrace this idea, the foods that used to control you no longer faze you. It leaves you free to keep them around and enjoy them when you wish–and without fear!

Now, if you think I’m crazy right now, I get it! Truth be told, this isn’t the kind of reality shift that you make overnight. It takes time, practice, and patience to make this transition.

I went through this transition myself. If I’m honest, at times it wasn’t pretty.

But in the end, I found the lasting peace with all those forbidden foods. And I went on to share the steps to freedom with thousands of women through my work at Beating Binge Eating.

Now, I’m going to share them with you!

Let me show you the steps I went through to reclaim my peace with trigger foods–and reinvent my relationship with my body and my food!

Phase One: Be sure that you’re eating enough. I know, this sounds a little bit backward. We’re talking about not eating more, right?

But I don’t mean eating enough cookies or candy. I’m talking about eating enough food, period.

If you feel like tearing through a bag of anything the moment you open it–chips, cookies, or whatever– it’s probably more than just the temptation of off-limits treats. It’s likely genuine hunger.

Make this a non-issue by nourishing yourself properly every day.

Take care to eat a variety of foods that make you feel alive, energized, and supported. Make sure your body is getting the baseline support it needs, and you’ll be a lot less likely to reach for the quick-fix treats in the first place.

Phase Two: Foods with friends. Once you’ve taken care of your body’s nourishment needs, it’s time for phase two. This one might seem a bit daunting at first. But with practice, it’ll help you make big strides in defusing the power of trigger foods.

I’m talking about experimenting with triggering treats when you’re out and about.

Now, I don’t mean hiding out in your car and gorging on candy. I mean having a bite or two of a special treat while you’re out–and preferably with friends!

Start by sharing an appetizer with your friends. Or by ordering dessert and getting a second fork to share with a bestie. Make it a social event as well as an experiment.

Why does it matter to bring in a little social support here?

It’s not about asking your friends to play “food police” for you. It’s letting them help you stay out of your head. To focus not only on a tasty treat, but also on being in the moment, and enjoying special times with good friends. You focus less on the food and more on the experience, which is a powerful shift!

So get by with a little help from your friends, and start demystifying trigger foods with this powerful step.

Phase Two: Bring it on home.  After you’ve experimented with trigger foods in public, it might be time to give it a try in the privacy of your own home.

It’s a big step–and only you know when it’s the right time to take it. How do you decide when to bring previously banned food into your home?

Here’s a way to check in with yourself and make that call.

When you’re at the grocery store, take a deep breath, get out of your head, and into your body. Then ask yourself about that you’ve struggled with before, but want to make peace with now.

Then see how you feel. Do you feel vulnerable to cravings, or are you in a place of power with food–and ready to expand that power?

Trust what your body tells you. If it’s not quite time, that’s OK. If you’re ready to expand your comfort zone, that’s OK too! Learn to trust yourself and take action based on that trust. That’s the ultimate goal.

Phase Three: Honor your body’s needs (without fear). Believe it or not, making peace with trigger foods is about more than curbing urges to binge on foods from the NO list.

Spoiler alert: the endgame of this journey is creating a relationship with food that supports you in every way imaginable! And if you stay on this journey, that’s exactly what will happen.

Ultimately, it’s about connecting with your body and honoring what it asks for–and without fear.

But what you’re afraid your body will tell you it “wants” to eat pizza and candy 24/7? I get that!

I felt that way for years. I thought that if I didn’t control my access to trigger foods, those foods would control me.

Little did I know that it was the control--and not the foods themselves–that was the real issue.

The truth is that when nothing is off limits, you’re free. Free to connect with your body, listen to what it needs, and act from a place of connection rather than fear. That leads you to make food choices that support you.

THAT is Food Freedom Forever, and that’s what I want for you!

Sounds a lot easier said than done, I know.

I used to believe it would be easier to banish my favorite goodies from the house rather than take on the real issue–my relationship with food.  

Then I learned that food only has the power that I gave it! Even better, I realized that I could reinvent my relationship with food, and in the way that I wanted it to be.

I know you can do the same, and that’s why I created something to help you navigate through this confusing space, and I can’t wait to share it with you!

Click the image below where I’ve got a special gift for you! We call them, “Craving Cards”, and they’re one of our most popular tools!

If you ever feel night time cravings, sugar cravings, the urge to just say “screw it I’m going to start my diet over tomorrow”, or like you need a little body confidence pick me up… 

Just grab a card, go through the prompts, and shift it instantly!

Click the image above and let me know where to send them!

You’ll also get mini demo video training sessions for each card where I share how to use the cards and some of my best tips for food freedom forever!

With our Craving Cards and Demo Series… 

You’ll learn how to stop cravings in their tracks, feel confident, and get back your power, fast! 

Love,
Brittany

PS: Want the exact freedom and ease with our foods that myself and thousands of our clients get to experience?

In our Beating Binge Eating Blueprint (BBEB), I show you how to make this happen in just 8 weeks!

Many of our students have seen a DRASTIC difference in as little as a few days!

It’s our signature program, and up until recently, it was $3000 or more to join.

For now, you can get it as a part of our Food Freedom Collection for practically free by clicking the image below!

There is no catch…every resource I’ve created for food freedom and body confidence will land straight in your if you just click that image below and let me know where to send it!

To Clean Or Not To Clean (Your Plate)? How To Ditch The Hacks And End Mealtime Stress For Good

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I bet that at some point when you were a kid, some well-meaning adult insisted that you “clean your plate.” (More than likely with the threat of no dessert if you didn’t, right?)

Cleaning your plate might’ve felt like a punishment when you were eight (especially if there were vegetables involved!) But as an adult, it can take on a whole new meaning.

It can turn from a bargaining chip for after-dinner treats to a big-time guilt fest, especially if food and body struggles have ever haunted you.

Because after all, when you “clean your plate,” you might be triggered to refill it. And clean it again. And again…

Talk about fodder for food-based triggers, right?

By now I’ve seen–and personally had–just about every food and body struggle there is. And one of the most pervasive battles is the question of “to clean or not to clean.” Your plate, that is!

Back in the day, I stressed relentlessly about my plate. We’re talking about what was on it, how much I left on it at the end of a meal, even what size it was.

Not to mention the shame of daring to eat every bite on that plate. Or even think about having seconds…

I found that nearly all of this plate-cleaning stress stemmed from the unwritten rules that have floated around the diet world for years. Old-school ideas like these…

Only eat until you’re 70% full.

Leave a quarter of the food on your plate untouched.

Use a smaller plate so that your portions will be smaller.

If you’re anything like me, you’ve probably tried ALL of these–and many more!

But let’s be honest. Do you enjoy a meal when you’re busy hacking it? Do random restrictions and nitpicky rules bring make you feel better about your body and your food? And do they even WORK?

I don’t know about you, but that’s a NO on all counts for me!

So today, I’m going to show you why plate regulations don’t work–and that whether or not you clean your plate is a LOT less important than you might think.

Watch below where I share the only mealtime hack that you’ll ever need–and it has nothing to do with cleaning your plate (or not)!

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I speak for myself, but at mealtime, I like to sit down, eat in peace, and enjoy my food. Then I want to get up, be done with it, and get on with my life. I bet that sounds good to you too, doesn’t it?

But when I was fighting my body, I lived by every plate-based portion control rule there was. And I learned that the rigid rules had plenty of unintended consequences.

This lead me to discover a few clean-your-plate truth bombs that altogether changed how I looked at my plate strategies!

Here’s what I learned…

Number One: It’s not about your plate at all.  Conventional wisdom puts a lot of shame on cleaning your plate. But what if it matters less than you think?

Here’s some serious outside-the-box thinking for you…

It’s not important if you eat every bite or save some for the doggy bag. It’s also doesn’t matter if you choose a full-size dinner plate or try to cram your meal onto a saucer.

What matters is the energy that you (literally) bring to the table.

If you’re unconsciously eating everything in front of you, you’re not making a genuine connection with yourself. You’re just shoveling in food without regard to how you feel or what you need. That leads to overeating, weight gain, and misery.

Then again, if you’re so afraid to take a bite that you leave most of your meal untouched, that can also trigger unintended binging down the road. Not much better, right?

In either case, it’s not your plate that matters. It’s the lack of awareness and intention that you bring to the meal.

And following random rules, tactics, and plate-control hacks are no substitute for connection to yourself.

So if you connect with yourself and listen to your body at mealtime, does it matter whether or not you clean your plate? Not so much.

What matters is that you get out of your head, drop down into your body, and listen to what it needs. That trumps any plate-cleaning, portion-control rules ANY day.

Number Two: What to bring to the table. Forget leaving an arbitrary amount of food on your plate. Never mind what size plate you choose. Instead of trying to keep your portion-control etiquette on point, try a new approach.

The thing about rules, hacks, and tricks is that hey keep you thinking rather than being. Overthinking leads to chaos, fear, and conditioned responses. But mindfulness leads to connection, awareness, and peace.

So instead of worrying if your plate or your portions are too big, take a few deep breaths. Drop from your worried mind into your stable heart. Then do yourself the favor of slowing down.

Eat your meals one bite at a time, being mindful and aware. Take the automation and autopilot away from your mealtime, and be present with your food.

This shift alone will support you more than any mealtime hack ever could.

Number Three: Make cleaning your plate (or not) a non-issue. Now, do yourself the ultimate favor of eliminating the plate-cleaning pressure for good. Because there’s an additional bonus to this strategy that I haven’t shared yet…

Dropping the plate-cleaning pressure helps you navigate your food choices from a place of connection and love rather than distraction and fear.

Let me explain what I mean by that!

Think about it. The more that you look for answers outside yourself, the less you tend to trust your inherent wisdom. This makes a more significant difference with food choices than you might think.

When you’re try to follow diet rules instead of going with what you know your body needs, you second-guess yourself. Before you know it, your mind is running amok with stressful, confused, food-focused thoughts.

We’re talking about mind chatter that sounds something like this…

Should I eat this, should I skip that? This guru said I can eat this carb, but what if I eat this other one instead? And I already at that, should I just blow off the diet and start over tomorrow?

You get the idea.

As I like to put it, it’s like you’re chopped off from the neck down, making decisions from a panicked head rather than a connected heart.

This circles back to the original idea–it’s all about who you’re being at the table, not what’s on your plate at the table. The disconnection from yourself is what leads to dysfunctional eating, not how much you ate or the size of your plate.

So give yourself permission to forget everything you knew about “cleaning your plate.”  I’m giving you an invitation to ditch the rules and come back to the REAL you.

I’m talking about the you who knows what to eat, how much to eat, and what foods will honor her the most. The person who knows that it’s NOT the size of your plate or the amount of food you leave on that plate that matters.

When it comes to mindful eating, it’s ALL within you!

Now, I get that this is a radical idea. It can be pretty scary, too, especially if you’ve been living by the portion control policies that police the diet world.

Believe me, I know what kind of chaos comes from trying to conform to food-based rules. I lived in that kind of crazy spiral for over 12 years, and I know how painful the struggle can be.

But at the same time, the idea of leaving those rules behind can make you wonder–what would you do without them? Would all dietary hell break loose if you counted on your inner self to step up and take charge?

Here’s what I know–you CAN learn to trust yourself. And you can break away from ALL the diet rules (including plate-cleaning protocol) and reclaim your power.

If you need any support in this area, we are here for you!

Click the image below where I’ve got a special gift for you! We call them, “Craving Cards”, and they’re one of our most popular tools!

If you ever feel night time cravings, sugar cravings, the urge to just say “screw it I’m going to start my diet over tomorrow”, or like you need a little body confidence pick me up… 

Just grab a card, go through the prompts, and shift it instantly! 

Click the image above and let me know where to send them!

You’ll also get mini demo video training sessions for each card where I share how to use the cards and some of my best tips for food freedom forever!

With our Craving Cards and Demo Series… 

You’ll learn how to stop cravings in their tracks, feel confident, and get back your power, fast! 

Love,
Brittany

PS: Want the exact freedom and ease with our foods that myself and thousands of our clients get to experience?

In our Beating Binge Eating Blueprint (BBEB), I show you how to make this happen in just 8 weeks!

Many of our students have seen a DRASTIC difference in as little as a few days!

It’s our signature program, and up until recently, it was $3000 or more to join.

For now, you can get it as a part of our Food Freedom Collection for practically free by clicking the image below!

There is no catch…every resource I’ve created for food freedom and body confidence will land straight in your if you just click that image below and let me know where to send it!

 

Fitting Room Phobia: How To Shop For Clothes When You’re Feeling Bad About Your Body

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So you have a job interview, a wedding, or another big-time event on the calendar, but you’re dreading it worse than the Monday morning alarm clock. Why?

Because it means one thing–you need a new outfit. And yes, that means–UGH!–clothes shopping.

Sure, women supposedly love to shop. But let’s be real. Sometimes very thought of pulling something off the rack and staring down the two-sided mirror in the dressing room steals your shopping joy before it starts.

Those fluorescent lights and funhouse mirrors make fitting rooms feel like personalized torture chambers. They highlight every bump, bulge, and flaw that you’ve ever noticed. And magnify them all about 10 times.

Add in the sting of negative body image and food-based struggles, and you might blow off Nordstroms or Macy’s altogether (or at least until you drop 20 pounds…)

But what do you do when you need (or want) something new, but the fitting room phobia won’t let you go?

Most of us do one of two things…

We force ourselves into a size too small as a “reminder” that we need to lose weight. Or, we deny ourselves something new at ALL until we’re the “right” size.

I’m here to tell you that you deserve FAR better than either alternative!

The truth is that you deserve to feel good about yourself NOW. No matter what a scale, the mirror, or your worried mind might tell you.

Don’t let the scary mirrors, bad lighting, or shaky self-confidence deny you the chance to feel amazing. Stop waiting for the scale to grant you permission for a spirit-lifting new outfit. I’m going to show you how to reclaim your right to shop–no matter how you feel about your body!

Watch now to learn how to hit the mall with confidence no matter what the scale or the mirror says!

Let’s get into that right now!

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First of all, where does this idea of waiting until you’re a certain size to buy something new come from? Do we all secretly love that much to bully ourselves into change?

Probably not. But the idea stems from a pervasive mindset that works its way into everything in our lives–money, love, career, health, you name it.

It’s the notion that you have to wait to receive anything until you you’ve achieved something else first. Like you don’t deserve to be happy until you hit the mark with something.

Or in other words, “I’ll be happy when…”  And that “when” could be anything…

“I’ll be happy when I lose weight, have the perfect relationship, land that dream job…”

In the case of new clothes, it’s denying yourself anything new until your body looks like you think it should.

Tell me if you’ve been through this one…

You gain a few pounds and go up a size or two. But instead of buying something that fits, you force yourself into an old pair of jeans or a dress that barely allows you to breathe.

I bet you can guess the rationale for this kind of self-torture.

If you buy something that fits, you’re granting yourself permission to be that new size. You’re sending the message that weight gain is OK.

BUT, if you’re reminded of those extra pounds by a tight dress or stifling jeans, it’ll motivate you to stay on track, right? So wait until you lose the weight, THEN go get your dream dress.

As mean-spirited as it feels, it sounds logical, doesn’t it? But at the end of the day, this strategy turns out to be more brutal than honest.

Let’s talk about why that is.

You might think that you’re motivating yourself to be “better.” But what you’re doing is sending the message that you’re not good enough yet.

You’re saying that you deserve to walk through the world in discomfort because of the shape of your body. It’s saying that you don’t deserve better until you are better.

It’s lack-based mentality at its finest, yet it’s the path that most of us take when we’re feeling bad about how we look.

But the irony is that this attitude can leave you not only feeling miserable, but also putting on more weight!

Here’s what I mean by that…

When you’re faced with the real-time evidence that your favorite jeans no longer fit, it can make your heart sink and your ego crash. Pretty soon, you’re spinning down a shame spiral of defeat.

You feel like you’re too far gone to get your old body back. Maybe even that you deserve to feel this way for letting yourself go.

It can leave you thinking, “why bother?” You may as well just binge, overeat, and be done with it, right?

That leads to more weight gain. More misery. And plummeting confidence.

Trust me, this is a road that I know all too well. It took me years to understand that trying to change using fear, restriction, and denial would keep me stuck where I was. Or worse, backfire.

Eventually, I had a change of heart and a shift in perspective. And I decided to start thinking about my food, body, and clothes in a new way…

Instead of focusing on how far I thought I had to go, I shifted to the feeling the joy of being there already. Whether I was technically “there” or not.

I decided that no matter what my size was, I deserved to feel good in my body and my clothes. And that I didn’t need to deny myself something new until I’d “earned” it.

That’s when my mind, spirit, AND body began to change!

I know, that sounds easier said than done. But let me share why this idea is SO effective…

When you dress in clothes that you love, it gives you confidence. And when you feel alive, empowered, and amazing, that you soon forget if the tag inside says S, M, or L. (True story!)

Compare that to how you feel when you push yourself into something that restricts your breathing just because the size on the tag is the “right” one.

Tell me truthfully–which outfit would you rather wear?

Here’s the deal…you don’t attract what you want. You attract what you ARE. And if you’re living in a place of scarcity, discomfort, and lack, you’ll bring more of that to your door.

But the cool part is that the opposite is true, too!

When you feel good, you raise your vibration. Your confidence grows. And you start to draw even more awesomeness into your life–including the body that you envision!

Believe it or not, buying clothes that fit and make you feel amazing won’t keep you stuck at your current weight. It’ll actually set you up for the body AND the life that you desire!

Of course, if body shame has had made you hide from department store dressing rooms for years, this 180° attitude change might be a tall order. So let me share a tip that’ll make this shift a lot easier…

The next time you catch a look in a dressing room mirror that screams “cellulite” and that familiar fear hits you again, don’t worry. It happens. Be gentle with yourself, and remember this…

It’s not the grown-up part of you that lets the mirror judge her worth. It’s the scared, insecure little girl within. The girl who picked up the idea that her worthiness of is determined by her size.

And while she might be a part of you, she’s not the empowered, amazing woman who you are today.

But when she does show up, don’t push her down or make her wrong for feeling the way she feels. Just be with her. Then, assure her that there is nothing to fear.

Tell her that she is safe, loved, and worthy of what she desires right now, no matter what her size.

Then the next step is to take action!

That means reaffirming your personal truth. Remember that you DO deserve to feel like a million bucks, and you don’t have to wait for the scale or the mirror to approve!

So find something that makes you feel comfortable, empowered, and inspired–whether it’s form-fitting or loose and flowy. Even if it’s simply a perky color of lipstick or a jazzy new accessory, treat yourself–and savor every bit of it!

Bottom line, you were NOT put on this earth to struggle. You are here to feel happy, be empowered, and do things that matter to YOU.

You are here to make a positive impact on the world, not live in constant and uncomfortable pursuit of someone else’s idea of beauty.

So no matter what anything or anyone tells you–the dressing room mirror, the scale, or the naysaying of your worried mind–own your right to feel good.

Now, here’s the thing. I get what it’s like to be in the trenches of the body battle. That fitting room phobia can be so debilitating that it might feel next to impossible to overcome. I know because I lived that battle for over a decade.

But I then I discovered that I didn’t have to shame myself into change. And once I embraced that idea, not only did I feel amazing again, but the change I was looking for came to me!

I did it, and I know that you can, too. That’s why I created something to help you stop waiting to be happy, and feel free to hit the mall NOW!

Click the image below where I’ve got a special gift for you! We call them, “Craving Cards”, and they’re one of our most popular tools!

If you ever feel night time cravings, sugar cravings, the urge to just say “screw it I’m going to start my diet over tomorrow”, or like you need a little body confidence pick me up… 

Just grab a card, go through the prompts, and shift it instantly! 

Click the image above and let me know where to send them!

You’ll also get mini demo video training sessions for each card where I share how to use the cards and some of my best tips for food freedom forever!

With our Craving Cards and Demo Series… 

You’ll learn how to stop cravings in their tracks, feel confident, and get back your power, fast! 

Love,
Brittany

PS: Want the exact freedom and ease with our foods that myself and thousands of our clients get to experience?

In our Beating Binge Eating Blueprint (BBEB), I show you how to make this happen in just 8 weeks!

Many of our students have seen a DRASTIC difference in as little as a few days!

It’s our signature program, and up until recently, it was $3000 or more to join.

For now, you can get it as a part of our Food Freedom Collection for practically free by clicking the image below!

There is no catch…every resource I’ve created for food freedom and body confidence will land straight in your if you just click that image below and let me know where to send it!

How To Let Go of The Fear of Weight Gain So Weight Loss Can Actually Happen (and last)

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There was a time in which the food on my plate and the scale in my bathroom pretty much ruled my life by the way of fear.

I went through my day not focusing on the things that I loved, but immersed in the fear that no matter what I did, I’d gain weight. Or not be able to lose weight.

I yo-yo’ed up and down 40 pounds, and the longer that went on, the more fear-based and painful my world became.

That intense desire to lose weight and the paralyzing fear that I’d gain weight called all the shots for nearly 15 years. And those two emotions dictated so much of my life.

My food choices. Where I went and what I did. And didn’t do.

Everything came down to the fear of what I ate and how it made me look. My life was basically a 24/7 weight and food-based fear fest.

And in the process, I put myself through a lot of suffering. Binge and emotional eating. Health conditions like thyroid, kidney, adrenal, and hormonal imbalance challenges.

But now, I am thrilled to say that none of this rules my life anymore! I’ve released the weight and kept it off without dieting, have it easy with food, and feel good in my body no matter what my size is.

Best of all, stressing about food or my body size no longer keeps me from living my life, sharing my message, and loving myself!

But it wasn’t because my body suddenly became a fat-burning machine.

I didn’t do it with the ideal exercise and diet plan or a sudden burst of willpower, either.

If your weight is dominating your thoughts, beliefs, food choices, or self-image, then fear no more! I’m going to share with you how to break out of this weight-fear jail for good!

Ready to stop stressing over the bathroom scale and start living again?

Let’s do this!

How To Let Go of The Fear of Weight Gain So Weight Loss Can Actually Happen (and last)

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Step #1: Get real about the nasty effects of constant fear.

Maybe you’ve been attempting to control your weight for so long that you don’t know another way. But pause and reflect for a moment. What are the repercussions of these constant fears?

For one thing, these fears affect how you see the world. That is, do you see your world through a frame of love, joy, and support, or is it through fear, force, and worst-case scenarios?

It all depends on the “glasses” that you’re wearing. Let me share what I mean by that…

Let’s say I gave you a pair of blue glasses and you put them on. Everything would look blue, right?

Now, what if I gave you a pair of “OMG, I’m terrified to gain weight” glasses, how would that change your world view?

Everything you’d see would look like a possible threat. Something that would somehow, some way, make you gain weight. Or make it impossible to lose weight.

Instead of seeing the world as a fun, exciting place, you’d be spending your time convinced that weight-gain was your biggest enemy. And the battle against the weight-gain demons would take up all the bandwidth in your life.

It might sound like a silly example, but let’s be real…

What you focus on expands. And if you’re in constant terror about what the scale says, you’ll see more evidence of what you don’t want. You’ll focus on what you perceive as “wrong,” rather than what you truly want in life.

Wouldn’t you rather spend that time and energy in another way? I’m guessing that’s a “yes.”

Step #2: Stop fearing food. If you’re in fear that any “unhealthy” food is going to make you gain weight, you’re bound to make a few desperate moves.

You start cutting carbs. Slashing calories. Pushing yourself to stick to the super-healthy eating plan of the moment that the author calls a “lifestyle” (but is really just a diet).

We’re talking restriction. And if you’ve been with me for a while, you know what that gets you.  

It makes you think about food, crave more food, eat more food–and gain more weight. The very thing that you feared in the first place!

So this fear of weight gain triggers restriction of food which triggers a survival part of the brain that makes you think about food more and eat more!

AKA: Your fear of food, makes you actually want it more, which leads to exactly what you don’t want.

Step #3: Stop choosing what you eat from a place of fear. Now, you might be saying, “I don’t diet anymore. I just like healthy foods,” and you don’t feel like restriction is an issue for you anymore.

But believe it or not, there are other more subtle ways that you might be subjecting yourself to restriction–and feeding those weight loss/weight gain fears.

Let me ask you this: have you traded the physical control of a diet for mental or emotional restrictions on your food?

Here’s what I mean by that…

Have you ever fallen into guilt, judgment, or criticism after eating something, maybe saying something like “OMG, I shouldn’t have eaten that” ?

That’s an example of an emotional rather than a physical restriction.

If you ever plot or plan with food, like convincing yourself to eat something so that you don’t binge on it later, that is more of a mental restriction.

Even if you’ve overcome binge eating and stopped dieting, you might still be experiencing this kind of restriction or choosing food from a place of fear.

And as a result, still struggling with weight gain fear.

Many women I’ve worked with tell me that they’ve stopped binging and dieting, yet they still feel out of control with food. And it’s easy to see why.

The outside control may be gone. But the inner shame, restriction, and plotting are still fueling the weight-gain fear.

So whether the restriction is on your plate or in your head, it still leads to the same place. Food-focused thoughts. Rebound overeating. And more weight gain. The very thing that you fear the most!

Now, I will say this as a little disclaimer–it is OK to want to lose weight! The desire to lose weight in itself isn’t the issue.

But let’s reframe that desire.

I invite you to shift your focus from losing weight to healing your relationship with your body and food, and at a deeper level the relationship with yourself.

When you partner with your body, heal that relationship, and strengthen the connection with yourself, something magical happens.

You make the shift to weight loss an act of love rather an act of than fear.

You stop worrying about gaining weight or losing weight. Your body will adjust to its natural set point, and you find a healthy balance with a lot more ease.

Best of all, you won’t live in that place of fear anymore, and you’re free to live a life full of possibilities!

Speaking of fear, I know that sometimes ideas like this can sound pretty out there, and even intimidating.

After all, if you’ve been trying to control food most of your life like I was, this might sound like a whole lotta wishful thinking. Maybe even too good to be true.

But no matter how long you’ve been ruled by your scale, and no matter how long food-focused thoughts have dominated your life, you can do this!

You can get to a place where weight gain or weight loss does not define you. And we are here to help you do just that!

Click the image below where I’ve got a special gift for you! We call them, “Craving Cards”, and they’re one of our most popular tools!

If you ever feel night time cravings, sugar cravings, the urge to just say “screw it I’m going to start my diet over tomorrow”, or like you need a little body confidence pick me up… 

Just grab a card, go through the prompts, and shift it instantly!

Click the image above and let me know where to send them!

You’ll also get mini demo video training sessions for each card where I share how to use the cards and some of my best tips for food freedom forever!

With our Craving Cards and Demo Series… 

You’ll learn how to stop cravings in their tracks, feel confident, and get back your power, fast! 

Love,
Brittany

PS: Want the exact freedom and ease with our foods that myself and thousands of our clients get to experience?

In our Beating Binge Eating Blueprint (BBEB), I show you how to make this happen in just 8 weeks!

Many of our students have seen a DRASTIC difference in as little as a few days!

It’s our signature program, and up until recently, it was $3000 or more to join.

For now, you can get it as a part of our Food Freedom Collection for practically free by clicking the image below!

There is no catch…every resource I’ve created for food freedom and body confidence will land straight in your if you just click that image below and let me know where to send it!

You Know How To Lose Weight–Why Isn’t It Happening? The REAL Reason You Can’t Change (And How To Change That!)

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You have all the tips, tricks, and tools from all the weight loss gurus. You’re inspired, you’re motivated, and you’re raring to go. THIS time, you’re going to lose weight. For real.

But then the rubber meets the road. And just like that, all of your good intentions go right out the window. And you’re back to raiding the refrigerator at the end of the day.

You know what to do intellectually. But for whatever reason, you can’t follow through. Maybe you can keep it going for a day, a week, maybe even a month or two.

But sooner or later, you’re back where you started. No better off than you were a year ago…and maybe even worse off.

Pretty discouraging, to say the least!

Back in the day, I would wake up every morning feeling motivated, dedicated, and ready to take charge. I was going to stick to the diet, lose weight, and feel amazing.

Well, honestly, let me rephrase that…

Most days I woke up feeling bloated, exhausted, and ashamed after what I ate the night before. But then a switch would click, and I’d spring out of bed, ready to give that diet thing another try. And I would make it work this time!

But at the end of every day, I was elbow deep in a bag of chips. Again.

If this sounds at all familiar to you, read on!

It didn’t matter how many times I tried to change. It didn’t matter how much cutting edge diet and fitness information I had. Despite all of my knowledge and all my good intentions, I couldn’t change. At all.

It wasn’t until I learned what I’m about to share with you that the weight came off, and has stayed off for over five years.

(And spoiler alert: it wasn’t because I found a better diet!)

Just because you’ve never succeeded before doesn’t mean that you can’t change NOW. Let’s talk about why you keep hitting the diet wall, and how you can knock that wall down for good!

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If you’re new to my community, let me share a little background!

For years, I’ve helped women who’ve struggled for years with binge and emotional eating. Women who have tried to change, but could never make it stick.

I know this pathway because I’ve walked it myself.

I know how frustrating and hopeless it feels to know what you need to do, but feel powerless to make it happen.

It makes you feel defeated, broken, and beyond help.

But what if I told you that repeated diet failures doesn’t mean any of those things? All they mean is that you’re subject to the same fears as every other human being on the planet.

Here’s what I mean by that…

Let’s say that right now you’re considering a big change. Something like making peace with your body and your food.

Maybe you’ve been here on the blog (or our YouTube channel) and you’ve heard about our Food Freedom Forever program. And you’ve got an inkling inside that it might be the answer for you.

But then your mind kicks in, and the fear follows. Your inner self-talk starts telling you that it won’t work for you. That you’ve tried things like this before, and they’ve always failed.

You were considering a possible solution, but then you don’t take action. Fear and inner self-talk stops you from taking the leap. And your life stays the same.

What stops genuine and lasting change faster than anything else?

It’s this little thing called the upper limit. (Aka the “comfort zone.”)

It’s a familiar space that puts a cap on everything we allow ourselves to have–happiness, success, love, money–all of it.

It’s a safety zone. And everything that falls outside of this familiar space represents change.

And to your body and your brain, change is the enemy, even the good kind!

Your body and your brain take everything unfamiliar as a threat to your survival. And they vow do what it takes to keep you safe.

That means pulling you back into that comfort zone at all costs.

But does this mean that you’re stuck where you are because your body and brain will never allow you to change? Of course not! That’s the good news.

The answer is shifting your set point. It’s raising that upper limit to allow in the change that you desire.

So what does this mean, and what do you have to do to create a new normal for yourself?

First, let’s touch on why not too many people decide to challenge their comfort zone in the first place…

Sometimes, change is motivating and inspiring. But other times, it’s flat-out terrifying. And often even painful. And it’s a myth that it’s always going to be exciting and fun.

Fundamental change means letting go. It’s letting an old way of being die. And it means that everything shifts, from your emotions to your physiology.

Suppose that you’ve been living with perpetual stress and anxiety. But then someone shows up, waves a magic wand, and presto! You’re suddenly at peace.

How would your body and brain respond?

More than likely, it won’t be with a “thank you.” They’ll respond with shock, and scramble to get back to what they know. That means returning to a place of fear, even though that fear is painful.

Why? Because at least it’s familiar.

As humans, we tend to stay with what we know, even if what we know is as painful as binge and emotional eating. Your brain and body stick to what is familiar–unless you actively choose to change it.

And if you’re dealing with a stubborn upper limit set point, the most dangerous place to be is on the fence about change.

In other words, if you know better and you want to do better, but you remain indecisive about taking real action, lasting change will elude you.

And you’ll end up living the same day over and over again, just like I did for nearly 15 years. (Groundhog Day, anyone?)

But here’s the best news: you don’t have to change your whole life in one day to make a lasting impact! All you need to do is take one step.

It just takes one step past fear, resistance, and negative self-talk. And then another, and another. Before you know it, you’ll break past that upper limit and find a life beyond your comfort zone. That’s when it gets really exciting!

So what does life look like beyond your safety zone?

Now, I’m not going to lie. Change can be scary at any point along the way. You might encounter more resistance as you go further down the path. But that’s a normal part of life.

The important part is that you’re on the pathway. You’re out of survival mode, and back in your power. And the longer you stay in this place, the more that you’ll reach new heights of freedom, joy, and peace–and it gets easier with every step!

What might that look like from a Food Freedom Forever perspective?

Imagine moving through your life with excitement, doing the things that matter to you.

Imagine being free of food-focused thoughts and post-binge brain fog. No more anxiety over how you look or how you feel.

Imagine being free to embrace all of your life without worrying about what’s on your plate or what the bathroom scale tells you.

You CAN do it. All you need to do right now is take the first step to raise that upper limit!

So here is my plea to you…

When you’re contemplating that first step on the pathway to big change, don’t mistake resistance for intuition. Don’t listen to your brain’s response to a new idea. It’ll keep you paralyzed with thoughts of fear and indecision.

Instead, trust that little inkling of inspiration. The one that sees an opportunity for real change, and knows that this is the change that you need.

The ones who succeed in life are the ones who feel the fear, recognize the resistance, and take action anyway. They are the ones who end up living in freedom, happiness, and joy.

And there is no reason why you can’t be one of those people!

So let me ask you this–how much happiness can you handle? Can you allow yourself to thrive without resorting to self-sabotage? Can you move past the negative thoughts that keep you in familiar but miserable places?

I know that you can. And it’s time to raise the bar on your well being

If you need any support in this area, we are here for you! 

Click the image below where I’ve got a special gift for you! We call them, “Craving Cards”, and they’re one of our most popular tools!

If you ever feel night time cravings, sugar cravings, the urge to just say “screw it I’m going to start my diet over tomorrow”, or like you need a little body confidence pick me up… 

Just grab a card, go through the prompts, and shift it instantly!

Click the image above and let me know where to send them!

You’ll also get mini demo video training sessions for each card where I share how to use the cards and some of my best tips for food freedom forever!

With our Craving Cards and Demo Series… 

You’ll learn how to stop cravings in their tracks, feel confident, and get back your power, fast! 

Love,
Brittany

PS: Want the exact freedom and ease with our foods that myself and thousands of our clients get to experience?

In our Beating Binge Eating Blueprint (BBEB), I show you how to make this happen in just 8 weeks!

Many of our students have seen a DRASTIC difference in as little as a few days!

It’s our signature program, and up until recently, it was $3000 or more to join.

For now, you can get it as a part of our Food Freedom Collection for practically free by clicking the image below!

There is no catch…every resource I’ve created for food freedom and body confidence will land straight in your if you just click that image below and let me know where to send it!

Ready to feel in control of food and feel good about your body?

(Get the EXACT system myself and thousands of my client have used to successfully live a life fueled by freedom instead of living as a slave to diets, weight, and food obsession.)

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